Abstract
Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product by its position in the front row, as opposed to the back row, than did subjects with more accessible attitudes. The implications of these data for a model of the process by which attitudes guide behavior are discussed. Copyright 1989 by the University of Chicago.
Keywords
PsychologyLibrary scienceSociologyComputer science
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Publication Info
- Year
- 1989
- Type
- article
- Volume
- 16
- Issue
- 3
- Pages
- 280-280
- Citations
- 605
- Access
- Closed
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Cite This
Russell H. Fázio,
Martha C. Powell,
Carol Williams
(1989).
The Role of Attitude Accessibility in the Attitude-to-Behavior Process.
Journal of Consumer Research
, 16
(3)
, 280-280.
https://doi.org/10.1086/209214
Identifiers
- DOI
- 10.1086/209214