The PIMS Principles: Linking Strategy to Performance

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BusinessIndustrial organizationProcess managementMarketing

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Publication Info

Year: 1989
Type: article
Volume: 53
Issue: 2
Pages: 126-126
Citations: 189
Access: Closed

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APA Style

                            
                                
                                    P. quot amp, 
                                
                                    Rajan quot, 
                                
                                    Varadarajan
                                
                                et al.
                            
                            (1989). 
                            The PIMS Principles: Linking Strategy to Performance. 
                            Journal of Marketing
                            , 53
                            (2)
                            , 126-126.
                            https://doi.org/10.2307/1251419
                        

Identifiers

DOI: 10.2307/1251419