Keywords
Service (business)BusinessMarketingService qualityValue (mathematics)Service guaranteeService level objectiveTelephone surveyAffect (linguistics)Quality (philosophy)Service providerAdvertisingService designPsychologyComputer science
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Publication Info
- Year
- 1992
- Type
- article
- Volume
- 3
- Issue
- 1
- Pages
- 57-70
- Citations
- 119
- Access
- Closed
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Cite This
Ruth N. Bolton,
James H. Drew
(1992).
Mitigating the effect of service encounters.
Marketing Letters
, 3
(1)
, 57-70.
https://doi.org/10.1007/bf00994081
Identifiers
- DOI
- 10.1007/bf00994081