Keywords
LegitimacyStrategic planningInstitutional theoryBusinessPolitical scienceManagementPublic relationsSociologyPublic administrationProcess managementEconomicsMarketingPoliticsLaw
Related Publications
Managing Legitimacy: Strategic and Institutional Approaches
This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional a...
Marketing management: analysis. planning. implementation and control
I. UNDERSTANDING MARKETING MANAGEMENT. 1. Understanding the Critical Role of Marketing in Organizations and Society. 2. Building Customer Satisfaction Through Quality, Service, ...
Marketing, Strategic Planning and the Theory of the Firm
The strategic planning process is inextricably linked with the issue of corporate goal formulation. It is argued that greater progress will be made in understanding marketing's ...
WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders...
HISTORICAL INSTITUTIONALISM IN COMPARATIVE POLITICS
▪ Abstract This article provides an overview of recent developments in historical institutionalism. First, it reviews some distinctions that are commonly drawn between the “hist...
Publication Info
- Year
- 1995
- Type
- article
- Volume
- 20
- Issue
- 3
- Pages
- 571-571
- Citations
- 8494
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
8494
OpenAlex
Cite This
Mark C. Suchman
(1995).
Managing Legitimacy: Strategic and Institutional Approaches.
Academy of Management Review
, 20
(3)
, 571-571.
https://doi.org/10.2307/258788
Identifiers
- DOI
- 10.2307/258788