Abstract
Executives are frequently misled by conventional measures of research accuracy usually in the direction of overconfidence. The author proposes a research appraisal tool which can be used without technical expertise to plan research or to assess the probable value of the variable of most interest to an executive.
Keywords
Overconfidence effectValue (mathematics)Variable (mathematics)Plan (archaeology)EconomicsEconometricsAccountingActuarial scienceMarket valueMarketingBusinessPsychologyStatisticsMathematicsSocial psychologyGeography
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Publication Info
- Year
- 1969
- Type
- article
- Volume
- 33
- Issue
- 3
- Pages
- 46-50
- Citations
- 7
- Access
- Closed
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Cite This
Rex V. Brown
(1969).
Just how Credible are your Market Estimates?.
Journal of Marketing
, 33
(3)
, 46-50.
https://doi.org/10.1177/002224296903300308
Identifiers
- DOI
- 10.1177/002224296903300308