Abstract
This 1978 paper outlines a conceptual transition in business and society scholarship, from the philosophical-ethical concept of corporate social responsibility (corporations' obligation to work for social betterment) to the action-oriented managerial concept of corporate social responsiveness (the capacity of a corporation to respond to social pressure). Implications of this shift include a reduction in business defensiveness, an increased emphasis on techniques for managing social responsiveness, more empirical research on business and society relationships and constraints on corporate responsiveness, a continued need to clarify business responsibilities, and a need to work toward more dynamic theories of values and social change.
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Publication Info
- Year
- 1994
- Type
- article
- Volume
- 33
- Issue
- 2
- Pages
- 150-164
- Citations
- 645
- Access
- Closed
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Identifiers
- DOI
- 10.1177/000765039403300202