Abstract
The policies and practices of corporations are shaped by their top management groups. The attitudes and values of these executives influence significantly whether or not those policies and practices are responsive to the expectations of the broader society. This article demonstrates not only a relationship between management values and corporate social responsiveness, but also that companies with strong social responsiveness generally enjoy better financial performance than their less responsive industry counterparts.
Keywords
BusinessCorporate social responsibilityAccountingMarketingPublic relationsPolitical science
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Publication Info
- Year
- 1977
- Type
- article
- Volume
- 19
- Issue
- 3
- Pages
- 30-39
- Citations
- 335
- Access
- Closed
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Cite This
Frederick D. Sturdivant,
James L. Ginter
(1977).
Corporate Social Responsiveness.
California Management Review
, 19
(3)
, 30-39.
https://doi.org/10.2307/41164709
Identifiers
- DOI
- 10.2307/41164709