Keywords
CitationConsumer researchCitation analysisWeb of scienceBibliometricsScopusConsumer behaviourData scienceSociologyComputer scienceMarketingMeta-analysisWorld Wide WebBusinessPolitical scienceMEDLINE
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Publication Info
- Year
- 2014
- Type
- article
- Volume
- 68
- Issue
- 2
- Pages
- 380-390
- Citations
- 445
- Access
- Closed
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Cite This
Marc Fetscherin,
Daniel Heinrich
(2014).
Consumer brand relationships research: A bibliometric citation meta-analysis.
Journal of Business Research
, 68
(2)
, 380-390.
https://doi.org/10.1016/j.jbusres.2014.06.010
Identifiers
- DOI
- 10.1016/j.jbusres.2014.06.010