Keywords
PsychologyAffect (linguistics)ArousalSocial psychologyPersuasive communicationPersuasionDevelopmental psychologyCommunication
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Publication Info
- Year
- 1966
- Type
- article
- Volume
- 4
- Issue
- 2
- Pages
- 137-146
- Citations
- 90
- Access
- Closed
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Cite This
Howard Leventhal,
Robert Singer
(1966).
Affect arousal and positioning of recommendations in persuasive communications..
Journal of Personality and Social Psychology
, 4
(2)
, 137-146.
https://doi.org/10.1037/h0023569
Identifiers
- DOI
- 10.1037/h0023569