Microsoft Research New York City (United States) - Academic Profile

Publications

Data quality of platforms and panels for online behavioral research

Eyal Peer , David Rothschild , Gordon Andrew +2 more

2021 Behavior Research Methods 1326 citations

The Structural Virality of Online Diffusion

Sharad Goel , Ashton Anderson , Jake M. Hofman +1 more

Viral products and ideas are intuitively understood to grow through a person-to-person diffusion process analogous to the spread of an infectious disease; however, until recentl...

2015 Management Science 623 citations

Affiliated Researchers

Jake M. Hofman

Microsoft Research New York City (United States)

David Rothschild