Publications
View AllTrust, Try, Buy, and Belong: How Does AI Create a Loyalty Loop in Hotels?
This study examines the effects of trust in AI, willingness to accept AI, and perceptions of AI performance on brand loyalty in the hospitality industry. The study further posit...
Affiliated Researchers
Institution Info
- Type
- education
- Country
- NZ
- Publications
- 2
- Citations
- 1,004
External Links
Identifiers
- ROR
- https://ror.org/00ct9cz38