Air University - Academic Profile | RDL Research Database

Publications

Customer Experience Drivers and Behavioral Responses in Pakistan’s Retail Sector: An Empirical Assessment of Engagement, Technology, and Channel Integration

Ghulam Haider , Liaqut Ali , M. Ali Babar

Supermarket industry in Pakistan is growing at a fast pace, technology-driven retail experiences regarding customer reactions in emerging-market contexts is not verified. This r...

2025 Global Social Sciences Review 0 citations

Sustainability through economic diversity: Examining the role of trade diversification, productive population, and foreign direct investment in selected Asian countries

Festus Victor Bekun , Michael Provide Fumey , Joshua Chukwuma Onwe +2 more

This study explore the pertinent role of sustainability, trade direction diversification, productive population, and foreign direct investment across selected countries of Asia ...

2025 Strategic decisions and risk management 0 citations

Affiliated Researchers

Institution Info

Type: education
Country: PK
Publications: 2
Citations: 0

External Links

Identifiers

ROR: https://ror.org/03yfe9v83

Publications

Customer Experience Drivers and Behavioral Responses in Pakistan’s Retail Sector: An Empirical Assessment of Engagement, Technology, and Channel Integration

Sustainability through economic diversity: Examining the role of trade diversification, productive population, and foreign direct investment in selected Asian countries

Affiliated Researchers

Mohsin Habib

Liaqut Ali

M. Ali Babar

Institution Info

External Links

Identifiers

Research Output Over Time