Marketing Strategy: New Directions for Theory and Research
New directions for marketing strategy are proposed, aimed at overcoming the current limitations of marketing theory. An integrated strategic marketing planning approach is offer...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 303
- Institution
- University of Pennsylvania
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.