Virginia Andreoli - Researcher Profile

Publications

1 shown

Effects of Media, Communicator, and Message Position on Attitude Change

Virginia Andreoli , Stephen Worchel

This study examines the effects of medium, communicator, and message content on the persuasiveness of a communication. Subjects received either a television, radio, or written p...

1978 Public Opinion Quarterly 123 citations

Frequent Co-Authors

Stephen Worchel

University of Virginia

Researcher Info

h-index: 1
Publications: 1
Citations: 123
Institution: Canada Council for the Arts

External Links

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.