Reference Price Research: Review and Propositions
A substantial body of research evidence has now accumulated in the reference price literature. One stream of research has identified the antecedents of reference price and has a...
Publications
2 shownQuality Tier Competition: How Price Change Influences Brand Choice and Category Choice
The authors demonstrate that competition among brands in different quality tiers can be asymmetric both in brand choice (“what”) and in category choice (“whether”). They also in...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 994
- Institution
- Cornell University
External Links
Identifiers
- ORCID
- 0000-0001-9428-1111
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.