Robert C. Blattberg - Researcher Profile

Publications

1 shown

Price-Induced Patterns of Competition

Robert C. Blattberg , Kenneth J. Wisniewski

This research focuses on how price changes influence the observed pattern of brand competition. The paper begins with a basic utility model formulation and examines the implicat...

1989 Marketing Science 671 citations

Frequent Co-Authors

Kenneth J. Wisniewski

Nielsen (United States)

Researcher Info

h-index: 1
Publications: 1
Citations: 671
Institution: University of Chicago

External Links

Google Scholar

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.