Richard W. Mizerski

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An Attribution Explanation of the Disproportionate Influence of Unfavorable Information

Richard W. Mizerski

Journal Article An Attribution Explanation of the Disproportionate Influence of Unfavorable Information Get access Richard W. Mizerski Richard W. Mizerski Search for other works...

1982 Journal of Consumer Research 541 citations

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h-index: 1
Publications: 1
Citations: 541

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An Attribution Explanation of the Disproportionate Influence of Unfavorable Information

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