The Dimensions of Industrial New Product Success and Failure
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Multivariate methods ar...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 579
- Institution
- McGill University
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Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.