Pedro Domingos

MetaCost

Research in machine learning, statistics and related fields has produced a wide variety of algorithms for classification. However, most of these algorithms assume that all error...

On the Optimality of the Simple Bayesian Classifier under Zero-One Loss

Mining the network value of customers

One of the major applications of data mining is in helping companies determine which potential customers to market to. If the expected profit from a customer is greater than the...

Mining knowledge-sharing sites for viral marketing

Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by ...