Tailor-made single-item measures of doubly concrete constructs
AbstractThe present study addresses how to measure three constructs commonly used in advertising research, namely attitude towards the ad, brand attitude and brand purchase inte...
Publications
2 shownThe Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
This study compares the predictive validity of single-item and multiple-item measures of attitude toward the ad (A Ad ) and attitude toward the brand (A Brand ), which are two o...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 2,926
- Institution
- Stockholm University
External Links
Identifiers
- ORCID
- 0000-0002-4271-9182
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.