Jesse E. Teel - Researcher Profile | RDL Research Database

Publications

1 shown

Measurement of Consumer Susceptibility to Interpersonal Influence

William O. Bearden , Richard G. Netemeyer , Jesse E. Teel

The development of a scale for measuring consumer susceptibility to interpersonal influence is described. Consumer susceptibility to interpersonal influence is hypothesized as a...

1989 Journal of Consumer Research 2154 citations

Frequent Co-Authors

William O. Bearden

Columbia College - South Carolina

Richard G. Netemeyer

Louisiana State University

Researcher Info

h-index: 1
Publications: 1
Citations: 2,154

External Links

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.