Hiram C. Barksdale - Researcher Profile

Publications

1 shown

Marketers’ Attitudes toward the Marketing Concept

Hiram C. Barksdale , Bill Darden

The marketing concept sparked the interest of business executives and marketing educators when introduced as a pioneering idea some twenty years ago. The doctrine has since infl...

1971 Journal of Marketing 181 citations

Frequent Co-Authors

Bill Darden

Georgia Institute of Technology

Researcher Info

h-index: 1
Publications: 1
Citations: 181
Institution: University of Georgia

External Links

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.