A New Product Growth for Model Consumer Durables
A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the mode...
Publications
3 shownNew Product Diffusion Models in Marketing: A Review and Directions for Research
Since the publication of the Bass model in 1969, research on the modeling of the diffusion of innovations has resulted in a body of literature consisting of several dozen articl...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 10,357
- Institution
- Purdue University West Lafayette
External Links
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.