A Framework for Conceptual Contributions in Marketing
Conceptual advances are critical to the vitality of the marketing discipline, yet recent writings suggest that conceptual advancement in the field is slowing. The author address...
Publications
1 shownResearcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 1,184
- Institution
- University of Southern California
External Links
Identifiers
- ORCID
- 0000-0001-5868-9785
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.