Clark Leavitt - Researcher Profile | RDL Research Database

Publications

2 shown

What Is Low Involvement Low In

Clark Leavitt , Anthony G. Greenwald , Carl Obermiller

1981 ACR North American Advances 36 citations

Audience Involvement in Advertising: Four Levels

Anthony G. Greenwald , Clark Leavitt

The effectiveness of advertising messages is widely believed to be moderated by audience involvement. In this paper, psychological theories of attention and levels of processing...

1984 Journal of Consumer Research 1012 citations

Frequent Co-Authors

Anthony G. Greenwald

University of Washington

Carl Obermiller

Researcher Info

h-index: 2
Publications: 2
Citations: 1,048

External Links

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Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.