The Commitment-Trust Theory of Relationship Marketing
Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizin...
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4,111 publications
Symbolic Interactionism: Perspective and Method.
This is a collection of articles dealing with the point of view of symbolic interactionism and with the topic of methodology in the discipline of sociology. It is written by the...
The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage
In this article we offer a view that suggests that a firm's critical resources may span firm boundaries and may be embedded in interfirm resources and routines. We argue that an...
A modified particle swarm optimizer
Evolutionary computation techniques, genetic algorithms, evolutionary strategies and genetic programming are motivated by the evolution of nature. A population of individuals, w...
Investment Under Uncertainty.
How should firms decide whether and when to invest in new capital equipment, additions to their workforce, or the development of new products? Why have traditional economic mode...
<i>Ab initio</i> effective core potentials for molecular calculations. Potentials for main group elements Na to Bi
A consistent set of ab initio effective core potentials (ECP) has been generated for the main group elements from Na to Bi using the procedure originally developed by Kahn. The ...
A Set of Measures of Centrality Based on Betweenness
A family of new measures of point and graph centrality based on early intuitions of Bavelas (1948) is introduced. These measures define centrality in terms of the degree to whic...
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude c...
Legal Determinants of External Finance
ABSTRACT Using a sample of 49 countries, we show that countries with poorer investor protections, measured by both the character of legal rules and the quality of law enforcemen...