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The Strength of Weak Ties

Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implicatio...

1973 American Journal of Sociology 37407 citations

Diffusion of Innovations 1

Contents Preface CHAPTER 1. ELEMENTS OF DIFFUSION CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH CHAPTER 4. THE GENERAT...

2019 An Integrated Approach to Communicati... 37164 citations