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A resource‐based view of the firm

Abstract The paper explores the usefulness of analysing firms from the resource side rather than from the product side. In analogy to entry barriers and growth‐share matrices, t...

1984 Strategic Management Journal 24025 citations

A Theory of Cognitive Dissonance

Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. The theory of...

1957 Stanford University Press eBooks 22881 citations