Publications

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A theory of cortical responses

This article concerns the nature of evoked brain responses and the principles underlying their generation. We start with the premise that the sensory brain has evolved to repres...

2005 Philosophical Transactions of the Roy... 4533 citations

Whence Consumer Loyalty?

Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal...

1999 Journal of Marketing 4463 citations