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The Strength of Weak Ties

Analysis of social networks is suggested as a tool for linking micro and macro levels of sociological theory. The procedure is illustrated by elaboration of the macro implicatio...

1973 American Journal of Sociology 37407 citations

Diffusion of Innovations 1

Contents Preface CHAPTER 1. ELEMENTS OF DIFFUSION CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH CHAPTER 4. THE GENERAT...

2019 An Integrated Approach to Communicati... 37164 citations

Society and the Adolescent Self-Image

Over 5,000 high-school students of different social, religious, and national backgrounds were studied to show the effects of family experience, neighborhoods, minority groups, e...

1965 Princeton University Press eBooks 28687 citations

A resource‐based view of the firm

Abstract The paper explores the usefulness of analysing firms from the resource side rather than from the product side. In analogy to entry barriers and growth‐share matrices, t...

1984 Strategic Management Journal 24025 citations