Abstract
A comparative model of organizations as interpretation systems is proposed. The model describes four interpretation modes: enacting, discovering, undirected viewing, and conditioned viewing. Each mode is determined by (1) management's beliefs about the environment and (2) organizational intrusiveness. Interpretation modes are hypothesized to be associated with organizational differences in environmental scanning, equivocality reduction, strategy, and decision making.
Keywords
Interpretation (philosophy)Organizational behaviorSociologyManagementPublic relationsBusinessPolitical scienceComputer scienceEconomics
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Publication Info
- Year
- 1984
- Type
- article
- Volume
- 9
- Issue
- 2
- Pages
- 284-295
- Citations
- 4301
- Access
- Closed
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Cite This
Richard L. Daft,
Karl E. Weick
(1984).
Toward a Model of Organizations as Interpretation Systems.
Academy of Management Review
, 9
(2)
, 284-295.
https://doi.org/10.5465/amr.1984.4277657
Identifiers
- DOI
- 10.5465/amr.1984.4277657