Abstract
This review article develops an integrated overview of the present status of the theory of power and conflict in marketing channels. It includes a presentation of the conceptual foundation provided by behavioral science and a report on empirical contributions of the marketing literature. Since there appear to be many problems with the empirical work done in the area, both methodological and conceptual, the article also presents some proposals for clarification and theoretical development.
Keywords
Presentation (obstetrics)Foundation (evidence)Power (physics)Distribution (mathematics)Work (physics)Empirical researchManagement scienceConceptual frameworkMarketingSociologyEpistemologyPublic relationsBusinessPolitical scienceEconomicsSocial scienceEngineeringLaw
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Publication Info
- Year
- 1984
- Type
- article
- Volume
- 48
- Issue
- 3
- Pages
- 9-29
- Citations
- 1181
- Access
- Closed
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Cite This
John F. Gaski
(1984).
The Theory of Power and Conflict in Channels of Distribution.
Journal of Marketing
, 48
(3)
, 9-29.
https://doi.org/10.1177/002224298404800303
Identifiers
- DOI
- 10.1177/002224298404800303