The theory of planned behavior

1991 Organizational Behavior and Human Decision Processes 78,956 citations

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Theory of planned behaviorPsychologyExpectancy theoryNormativeVariance (accounting)Social psychologyPerceptionControl (management)Value (mathematics)Cognitive psychologyStatisticsMathematicsComputer science

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Year
1991
Type
article
Volume
50
Issue
2
Pages
179-211
Citations
78956
Access
Closed

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Icek Ajzen (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes , 50 (2) , 179-211. https://doi.org/10.1016/0749-5978(91)90020-t

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DOI
10.1016/0749-5978(91)90020-t