The Theory of Buyer Behavior | RDL Research Database

Keywords

BusinessConsumer behaviourPsychologyMarketing

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Publication Info

Year: 1971
Type: article
Volume: 35
Issue: 1
Pages: 102-102
Citations: 2815
Access: Closed

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APA Style

                            
                                    Stewart W. Bither, 
                                
                                    John A. Howard, 
                                
                                    Jagdish N. Sheth
                                
                            (1971). 
                            The Theory of Buyer Behavior. 
                            Journal of Marketing
                            , 35
                            (1)
                            , 102-102.
                            https://doi.org/10.2307/1250571

Identifiers

DOI: 10.2307/1250571