Keywords
EleganceNormativeDominance (genetics)Consumer behaviourConsumer researchMarketingEconomic shortageEmpirical researchPsychologyRational choice theory (criminology)Positive economicsDisciplineProcess (computing)EconomicsSocial psychologySociologyBusinessEpistemologySocial scienceComputer science
Affiliated Institutions
Related Publications
An Investigation of Situational Variation in Brand Choice Behavior and Attitude
Empirical evidence is presented which supports the explicit consideration of situational factors in the study of consumer behavior. Situational variation of brand choice behavio...
Intrapersonal Affective Influences on Consumer Satisfaction with Products
Research on consumer satisfaction with products has typically ignored influences other than the confirmation of expectations relative to product outcomes. This paper examines th...
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
This article focuses on memory-based choice situations where changes in a brand's accessibility may affect the probability that it is retrieved and considered for choice. In suc...
A bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology & Marketing</i>
Abstract The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain...
Research Constituents, Intellectual Structure, and Collaboration Patterns in <i>Journal of International Marketing</i>: An Analytical Retrospective
This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal’s run has been characterized by continuous growth...
Publication Info
- Year
- 1979
- Type
- article
- Volume
- 7
- Issue
- 4
- Pages
- 414-427
- Citations
- 67
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
67
OpenAlex
Cite This
Jagdish N. Sheth
(1979).
The surpluses and shortages in consumer behavior theory and research.
Journal of the Academy of Marketing Science
, 7
(4)
, 414-427.
https://doi.org/10.1007/bf02729689
Identifiers
- DOI
- 10.1007/bf02729689