Abstract
Ernest Dichter is famous as one of the founding fathers of motivational research. Applying the social sciences to a variety of problems, Dichter's work as an author and corporate advisor emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. His methods utilized psychoanalytic theory and depth interviewing in order to discover unconsciously held attitudes and beliefs that help to explain why people act the way they do and how positive behavioral change might
Keywords
Variety (cybernetics)InterviewPsychoanalytic theoryPoliticsOrder (exchange)PsychologyAddictionSociologySocial psychologyEpistemologySocial sciencePsychoanalysisPolitical scienceBusinessComputer scienceLawPhilosophy
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Publication Info
- Year
- 1960
- Type
- book
- Citations
- 129
- Access
- Closed
External Links
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Cite This
Ernest Dichter
(1960).
The strategy of desire.
Medical Entomology and Zoology
.