Abstract

Abstract In this paper we theoretically and empirically investigate the idea that firms diversify in part to utilize productive resources which are surplus to current operations. Knowledge of these resources allows us to make predictions about the direction of a firm's expansion. In particular, we suggest that excess physical resources, most knowledge‐based resources, and external financial resources are associated with more related diversification, while internal financial resources are associated with more unrelated diversification.

Keywords

Diversification (marketing strategy)BusinessIndustrial organizationEconomicsMicroeconomicsMarketing

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Publication Info

Year
1991
Type
article
Volume
12
Issue
1
Pages
33-48
Citations
1049
Access
Closed

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Sayan Chatterjee, Birger Wernerfelt (1991). The link between resources and type of diversification: Theory and evidence. Strategic Management Journal , 12 (1) , 33-48. https://doi.org/10.1002/smj.4250120104

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DOI
10.1002/smj.4250120104