The impact of communications about swine flu (influenza A H1N1v) on public responses to the outbreak: results from 36 national telephone surveys in the UK.

Abstract

During the swine flu outbreak, uptake rates for protective behaviours and likely acceptance rates for vaccination were low. One reason for this may in part be explained by was the low level of public worry about the possibility of catching swine flu. When levels of worry are generally low, acting to increase the volume of mass media and advertising coverage is likely to increase the perceived efficacy of recommended behaviours, which, in turn, is likely to increase their uptake.

Keywords

MedicineWorryVaccinationTelephone surveyOutbreakDemographyEnvironmental healthPandemicInfluenza vaccineFamily medicineCoronavirus disease 2019 (COVID-19)AdvertisingImmunologyVirologyInternal medicineDisease

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Publication Info

Year: 2010
Type: article
Volume: 14
Issue: 34
Pages: 183-266
Citations: 447
Access: Closed

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APA Style

                            
                                    GJ Rubin, 
                                
                                    Henry Potts, 
                                
                                    Susan Michie
                                
                            (2010). 
                            The impact of communications about swine flu (influenza A H1N1v) on public responses to the outbreak: results from 36 national telephone surveys in the UK.. 
                            Health Technology Assessment
                            , 14
                            (34)
                            , 183-266.
                            https://doi.org/10.3310/hta14340-03

Identifiers

DOI: 10.3310/hta14340-03