Abstract
Galicia is traditionally one of the weaker regional economies in Spain. However it is home to one of the most successful global marketing phenomena of the age. Zara, the mid-market fashion arm of the Galician INDITEX Group, is amongst the 'culprits' that have been blamed for the demise from high street hegemony of such European retail notables as C&A, Littlewoods and Marks & Spencer. In this paper an analysis is provided of the mechanisms by which this peripheral region has succeeded in producing, from virtually nothing, a globally outstanding retail fashion industry in one of the world's most cutthroat competitive industries. It is shown that regional, national and supra-national factors have had important parts to play, but that the Galician approach is nevertheless unique, compared to that of other fashion clothing regions. Among the special features at play are high levels of tacit and codified knowledge exploitation, integrated design, production and retailing and advanced retail feedback technology that enables anticipation of customer preference.
Keywords
DemiseClothingFast fashionBusinessNothingAnticipation (artificial intelligence)Fashion industryEconomic geographyMarketingEconomyCommerceEconomicsGeographyPolitical science
Related Publications
Strategic groups: Theory, research and taxonomy
Abstract This paper discusses the concept of strategic groups , focusing upon the importance of intra‐industry strategic groupings in understanding differences across firms with...
Deconstructing the Drug Development Process: The New Face of Innovation
Forged in the early 1960s, the paradigm for pharmaceutical innovation has remained virtually unchanged for nearly 50 years. During a period when most other research-based indust...
The Organization of Buyer-Driven Global Commodity Chains: How US Retailers Shape Overseas Production Networks
<div class="abstract" data-abstract-type="normal"> Global industrialization is the result of an integrated system of production and trade. Open international trade has encourage...
Publication Info
- Year
- 2002
- Type
- article
- Volume
- 10
- Issue
- 4
- Pages
- 519-527
- Citations
- 26
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
26
OpenAlex
Cite This
Arturo Revilla Bonnin
(2002).
The Fashion Industry in Galicia: Understanding the 'Zara' Phenomenon.
European Planning Studies
, 10
(4)
, 519-527.
https://doi.org/10.1080/09654310220130211
Identifiers
- DOI
- 10.1080/09654310220130211