Abstract
Post-decision cognitive reevaluation of instant coffee was primarily influenced by confirmation-disconfirmation experience with the product. Prior information resulting from brand familiarity influenced the direction of post-decision reevaluation.
Keywords
Cognitive dissonanceProduct (mathematics)InstantPsychologyDecision modelCognitionDecision analysisMarketingAdvertisingSocial psychologyCognitive psychologyComputer scienceMathematicsBusinessStatisticsMachine learningFood science
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Publication Info
- Year
- 1970
- Type
- article
- Volume
- 7
- Issue
- 3
- Pages
- 315-321
- Citations
- 134
- Access
- Closed
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Cite This
Joel B. Cohen,
Marvin E. Goldberg
(1970).
The Dissonance Model in Post-Decision Product Evaluation.
Journal of Marketing Research
, 7
(3)
, 315-321.
https://doi.org/10.1177/002224377000700305
Identifiers
- DOI
- 10.1177/002224377000700305