Abstract
Strategic management relationships are increasingly specified by invoking a general conceptualization of fit ' (alternately termed as contingency, congruency, coalignment, consistency, etc.), but with inadequate correspondence between theoretical statements and operationalization schemes. This paper develops a conceptual framework and identifies six different perspectives-- fit as moderation; fit as mediation; fit as matching; fit as gestalts; fit as profile-deviation; and fit as covariation-- each implying distinct theoretical meanings and requiring the use of specific analytical schemes. This highlights the isomorphic nature of the correspondence between a particular conceptualization and its testing scheme(s), but, it appears that researchers have used these perspectives interchangeably, often invoking one perspective in the theoretical discussion and employing another within empirical research. Since such a research
Keywords
ModerationPerspective (graphical)MediationMatching (statistics)EpistemologyPsychologyStatistical hypothesis testingSocial psychologySociologyComputer scienceMathematicsStatisticsSocial scienceArtificial intelligence
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Publication Info
- Year
- 2018
- Type
- book
- Citations
- 2057
- Access
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N. Venkatraman
(2018).
The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence.
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