Abstract
Summary Social psychology has been criticized recently for adopting an individualistic approach to social behavior, ignoring the role of social groups in the process. The relatively consistent support for Rokeach's belief theory of prejudice may be due to just such a bias. Two experiments were conducted which tested the hypothesis that belief similarity would be the more important determinant of prejudice using the traditional individualistic methodology but, in conditions which enhanced the salience of group membership, ethnicity or race would play a more important role. The results for both English (N = 36) and French (N = 54) Canadian male and female university students strongly supported Rokeach's theory even where group membership was made more salient; however there was some evidence from the French sample that qualifications to the theory are required.
Keywords
Prejudice (legal term)Social psychologySalience (neuroscience)PsychologySalientSocial identity theoryIndividualismEthnic groupSimilarity (geometry)Social groupContext (archaeology)SociologyCognitive psychologyPolitical science
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Publication Info
- Year
- 1978
- Type
- article
- Volume
- 105
- Issue
- 1
- Pages
- 11-25
- Citations
- 11
- Access
- Closed
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Cite This
Donald M. Taylor,
Serge Guimond
(1978).
The Belief Theory of Prejudice in an Intergroup Context.
The Journal of Social Psychology
, 105
(1)
, 11-25.
https://doi.org/10.1080/00224545.1978.9924085
Identifiers
- DOI
- 10.1080/00224545.1978.9924085