Keywords
Affiliated Institutions
Related Publications
Prinsip-Prinsip Pemasaran
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary.
Publishing Research in Marketing Journals Using Structural Equation Modeling
This paper takes an objective look at how papers using structural equation models are received in the review process of academic marketing research journals. The focus is examin...
Competition for competence and interpartner learning within international strategic alliances
Global competition highlights asymmetries in the skill endowments of firms. Collaboration may provide an opportunity for one partner to internalize the skills of the other, and ...
A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures
Government and business have become more concerned with measuring market performance in terms of consumer satisfactions and dissatisfactions (CS/D). This article is concerned wi...
Blockchain technology and its relationships to sustainable supply chain management
Globalisation of supply chains makes their management and control more difficult. Blockchain technology, as a distributed digital ledger technology which ensures transparency, t...
Publication Info
- Year
- 1980
- Type
- article
- Volume
- 9
- Issue
- 1
- Pages
- 63-67
- Citations
- 20
- Access
- Closed
External Links
Social Impact
Social media, news, blog, policy document mentions
Citation Metrics
Cite This
Identifiers
- DOI
- 10.1016/0019-8501(80)90036-x