Abstract
In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.
Keywords
PsychologyBusiness
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Publication Info
- Year
- 1990
- Type
- article
- Volume
- 15
- Issue
- 2
- Pages
- 224-240
- Citations
- 658
- Access
- Closed
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Cite This
Joseph F. Porac,
Howard Thomas
(1990).
Taxonomic Mental Models in Competitor Definition.
Academy of Management Review
, 15
(2)
, 224-240.
https://doi.org/10.5465/amr.1990.4308155
Identifiers
- DOI
- 10.5465/amr.1990.4308155