Services marketing in a changing environment

Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship

Borrowing concepts from both services and industrial marketing, this paper examines the advertising agency-client relationship, revealing that active relationship management tod...

Marketing Consumer Services: New Insights

A bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology &amp; Marketing</i>

Abstract The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain...

Social networks and Internet connectivity effects

This paper explores the impact of communication media and the Internet on connectivity between people. Results from a series of social network studies of media use are used as b...

A Service‐Orientated Approach to Marketing of Services

Looks at the author's research among several companies in Sweden and Finland with regard to market‐orientation of service as against physical goods. Found the main difference be...