The Technology Acceptance model (TAM) is one of the most influential theories in Information Systems. However, despite the model's significant contributions, the intense focus on TAM has diverted researchers’ attention away from other important research issues and has created an illusion of progress in knowledge accumulation. Furthermore, the independent attempts by several researchers to expand TAM in order to adapt it to the constantly changing IT environments has lead to a state of theoretical chaos and confusion in which it is not clear which version of the many iterations of TAM is the commonly accepted one. The present commentary discusses these concerns, speculates on the possible contributions to the current state of affairs, and makes several suggestions to alleviate the problems associated with TAM and to advance IT adoption research to the next stage.
Purpose The technology acceptance model (TAM) has been one of the most influential theories in the information technology literature, but it has not been used in the marketing l...
ABSTRACT Prior research has provided valuable insights into how and why employees make a decision about the adoption and use of information technologies (ITs) in the workplace. ...
The technology acceptance model (TAM) is one of the most influential research models in studies of the determinants of information systems/information technology (IS/IT) accepta...
The technology acceptance model (Davis 1989) is one of the most widely used models of IT adoption. According to TAM, IT adoption is influenced by two perceptions: usefulness and...
The Technology Acceptance Model (TAM) suggests that the perceived usefulness (PU) and the perceived ease of use (PEOU) of an information system (IS) are major determinants of it...
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