Abstract
A proposed model for behavioral change is described as a process in several steps from habitual nonenvironmentally friendly behavior to environmentally friendly behavior. Every step is linked to factors promoting or impeding further progress. Data from a questionnaire addressed to a random sample of 500 Swedish adults supported the hypothesis that general factors such as environmental values and a sense of responsibility for the environment will be more influential in an early phase rather than in a later phase of changing established habits regarding purchases of washing and washing‐up detergents, respectively. Furthermore, in a later phase of transition, specific beliefs about particular products will affect the testing and evaluation of a new behavior.
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Publication Info
- Year
- 1997
- Type
- article
- Volume
- 27
- Issue
- 7
- Pages
- 588-601
- Citations
- 247
- Access
- Closed
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Identifiers
- DOI
- 10.1111/j.1559-1816.1997.tb00650.x