Abstract
This study uses a causal modelling methodology to examine competing methodological and theoretical hypotheses concerning the effects of product quality on direct costs and business unit return on i...
Keywords
Product (mathematics)Quality (philosophy)Key (lock)Position (finance)Test (biology)Strategic business unitBusinessMarketingIndustrial organizationComputer scienceMathematicsFinance
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Publication Info
- Year
- 1983
- Type
- article
- Volume
- 47
- Issue
- 2
- Pages
- 26-26
- Citations
- 853
- Access
- Closed
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Cite This
Lynn W. Phillips,
Dae Ryun Chang,
Robert D. Buzzell
(1983).
Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses.
Journal of Marketing
, 47
(2)
, 26-26.
https://doi.org/10.2307/1251491
Identifiers
- DOI
- 10.2307/1251491