Neural Predictors of Purchases

Brian Knutson; Scott Rick; G. Elliott Wimmer; Dražen Prelec; George Loewenstein

doi:10.1016/j.neuron.2006.11.010

Keywords

Nucleus accumbensAffect (linguistics)PurchasingInsulaPreferenceNeural correlates of consciousnessPrefrontal cortexNeuroimagingBiological neural networkNeurosciencePsychologyCognitive psychologyMarketingBusinessEconomicsCognitionMicroeconomicsCentral nervous system

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Publication Info

Year: 2007
Type: article
Volume: 53
Issue: 1
Pages: 147-156
Citations: 1122
Access: Closed

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APA Style

                            
                                
                                    Brian Knutson, 
                                
                                    Scott Rick, 
                                
                                    G. Elliott Wimmer
                                
                                et al.
                            
                            (2007). 
                            Neural Predictors of Purchases. 
                            Neuron
                            , 53
                            (1)
                            , 147-156.
                            https://doi.org/10.1016/j.neuron.2006.11.010
                        

Identifiers

DOI: 10.1016/j.neuron.2006.11.010