Abstract
There is much evidence that a relationship exists between a product's price and its perceived quality [8, 9, 12, 13]. However, no study gives evidence that the pricequality relationship can be generalized to various products with varying prices and consumer purchasing patterns. Furthermore, some studies [8, 13] have relied on an implied price-quality relationship derived from a forced choice situation, and only one study [12] did not use price as the sole determinant. The possibility that other factors influence the perception of quality is largely ignored.
Keywords
Quality (philosophy)EconometricsEconomicsMathematicsBusinessStatisticsPhysics
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Publication Info
- Year
- 1971
- Type
- article
- Volume
- 8
- Issue
- 2
- Pages
- 241-243
- Citations
- 124
- Access
- Closed
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Cite This
David M. Gardner
(1971).
Is There a Generalized Price-Quality Relationship?.
Journal of Marketing Research
, 8
(2)
, 241-243.
https://doi.org/10.1177/002224377100800216
Identifiers
- DOI
- 10.1177/002224377100800216